As part of Milan Photo Week, a week of must-see exhibitions and events, Phifest will be held from June 8-10 at the Fabbrica del Vapore. This Contemporary Photography Festival has dedicated the venue to a group exhibition by international photographers around which a series of related activities will take place: workshops, talks, and meetings with the artists.
This year’s theme is color, and Tucano has participated by giving each member of the organization and its staff their very own folder from our “Colore” collection, created with our famous Second skin® neoprene. Tucano’s focus on participation in artistic and creative events in Milan, and many other Italian cities, is an expression of the attention the company always dedicates to every facet of culture.
Tucano has signed an important co-branding agreement with the Chinese Super League team Guizhou Hengfeng F.C., owned by the Wen family, for the sponsorship of the club. They have also announced the “Academy” project that will create a partnership with A.C. Milan’s youth team.
Wen Xiaoting, president of the club, is the first woman to head a Chinese team and one of the youngest in the history of world football to have filled this role.
The agreement signed between the club’s president Wen Xiaoting and Tucano’s CEO Franco Luini, involves the creation of a complete line of accessories customized with the club’s logo and colours and typified by the brand’s Made in Italy design and style. Accessories and backpacks, accessible to all, have been designed to consolidate the strong bond between the club and its supporters.
This is the first time that a Chinese Super League team has chosen an Italian brand as a sponsor. This project, linking Guizhou Hengfeng F.C. and Tucano, is altogether unique and without a doubt newsworthy. And, it’s even more important in this crucial moment in the development of Chinese football, which is currently aiming to participate in the 2022 World Cup in Qatar and specifically working to create a charismatic and competitive league.
A determining factor in the success of the agreement was the advisory role played by Football Capital, a sports marketing and athletes’ management agency that boasts a well-established global presence and has offices not only in Europe, but also in South America and China.
The desire to consolidate its strong ties with Italy is also demonstrated by the new agreement between the Chinese team and A.C. Milan that will see the implementation of the “Academy” project to create a partnership between the Clubs’ youth teams. This project is made possible thanks to the strong ties that bind club president Wen Xiaoting with A.C. Milan’s new management.
April 10 marks the beginning of the IX edition of the Salone del Risparmio 2018, the largest industry event tied to fiscal and operational standards related to the asset management sector, which will be held at MiCo – Milano Congressi. The IX edition, entitled ‘The Challenge of the New Globalisation’, has scheduled 100 conferences, roundtables, and workshops and will include 260 national and international speakers and expects to welcome around 15,000 participants. Tucano will not only be present as an official supplier, having produced personalised shoppers for all of the registered members, but will also have its own stand, featuring an interesting selection of 2018 products and an excellent opportunity to offer more detailed information about ‘Tucano for business’. This is our own corporate division, focused on the business market, which offers dedicated solutions, special designs, and a range of personalisation possibilities. Among the products selected for the occasion, special attention was paid to the business and travel collections. These products share a common denominator: digital life on the go and the concept of the evolution of the space inside bags and backpacks. In addition, Tucano has included a special discount code with the shopper’s tags, good for a 20% discount for all participants, which can be used at tucano.com. So, be sure you don’t lose the tags! There’s also a little surprise for all of the visitors to the exhibition, the chance to pick up a scratch card with which you can win a bag or a backpack directly at our stand.
It doesn’t take much to create a small and attractive project … two great brands, a meeting of minds, an ability to communicate with ease and an amazing city in common. The brands are Tucano and Octopus, the city is Milan, and the meeting of minds and the desire to communicate are the starting points in defining and implementing the project. Of course all this has generated an exclusive collection, prompting the well-known tentacles to passionately entwine around some equally well-known Tucano products, enhancing three iPhone covers, two Second Skins for 13″ and 15″ MacBooks, and last but not least – three small pouches and a fun tote bag. We’re excited to see what happens when they make their debut at the Rinascente stores in Milan’s Piazza Duomo and Rome’s Via del Tritone where the first products will be available in an exclusive preview offer on April 5. Of course you’ll be able to purchase the same products from both the Tucano and the Octopus Brand websites, as well as at Milan’s IUTER store, on Monday April 9. About the Octopus Brand Octopus is a concept brand founded in 2012 by premium streetwear label Iuter. “Octopus” was a groundbreaking graphic originally released in 2005 by renowned designer Giorgio Di Salvo for VNGRD, and in 2012 Iuter decided to resurrect this concept in a new brand based on the iconic octopus motif, only.
Tucano will be at the 2018 edition of Tokyo’s Bag Expo, with its new O.D.D.S. collection – the letters stand for Our Dreams Deserve Space – a unique and colorful selection of “raw-edged” neoprene backpacks, together with “Tucano Shake”, a collection created in collaboration with Atelier Mendini, designer of the prints that have “shaken up” Tucano.
Both lines are the result of new stylistic direction taken by Tucano, which is focused on the concept of “protection on the go”. Achieving this goal involves the introduction of elements that express the brand’s symbiotic relationship with fashion and design. Backpacks and bags in raw-edged neoprene, featuring elegant colors and sober, minimalist lines, reflect the desires and demands of diverse and dynamic women.
The “Tucano shake” collection, dedicated to first-class design, accessible to all and with an ironic touch, starts with the concept of Tucano in perfect Mendini style and broken down into pop geometric shapes.
Tucano’s stand, visibly colorful and in perfect harmony with the dynamism of the products on display, also features an interesting selection of bags, backpacks and travel accessories, which showcases the close relationship between the products and Italian design, created to incisively enter the sophisticated world of the Land of the Rising Sun.
Tucano is pleased to welcome new visitors and its established customers at Booth F2-6
Tucano will be participating in the International Travel Goods Show in Las Vegas with a broad selection of Italian-designed travel bags and accessories.
Among our new products and special projects, we will be showcasing a collection created with Atelier Mendini, whose prints have inspired a new take on Tucano, together with our new O.D.D.S. collection – O.D.D.S. stands for ‘Our Dreams Deserve Space’. This is an amazing and colorful selection of neoprene backpacks with ‘raw’ edges.
But, the show goes beyond just our special collections, it includes a series of products designed to make life more comfortable for frequent travelers. Among our most successful product lines you’ll find the Compatto collection of foldable bags and backpacks and the Sicuro collection of wallets and credit card cases. The Sicuro collection features the Credit Card Protection system and is available in a selection of fashionable new colors. You’ll also be interested in our line of nylon suitcase and bag organizers that showcase both sophisticated colors and typical Italian style. While you’re there, don’t forget to take a look at our relaxed but elegant Tugò backpacks and carry-on luggage.
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